February 24, 2020 RIZEMAG 0Comment

The British Fashion Council (BFC) was set up in 1983 to promote British fashion internationally and co-ordinate this promotion through fashion weeks, exhibitions and showcasing events. The BFC now supports designers beginning at college level and extending to talent identification, business support and showcasing schemes. The BFC promotes British fashion and its influential role at home and abroad, helping British designer businesses develop their profiles and business globally. The BFC Foundation (Registered Charity Number: 11852152) was created for charitable purposes and grant giving; attracting, developing and retaining talent through education and business mentoring. The BFC Colleges Council offers support to students through BA and MA scholarships and links with industry through design competitions and Graduate Preview Day. Through grant-giving and business mentoring the BFC support designers through four talent identification and business support schemes: BFC/Vogue Designer Fashion Fund, BFC/GQ Designer Menswear Fund, NEWGEN which includes womenswear, menswear and accessories, and the BFC Fashion Trust, a charity supporting UK based designers. The BFC showcasing initiatives and events include London Fashion Week, London Fashion Week Men’s, LONDON show ROOMs and the annual celebration of creativity and innovation in the fashion industry: The Fashion Awards.

Sustainability has been a part of the BFC’s strategy since 2006, with the Esthethica showcase putting sustainable fashion at the heart of London Fashion Week. The BFC set out to define its sustainability and ethical agenda, creating Positive Fashion in 2014, an initiative and platform designed to celebrate industry best practice and encourage future business decisions to create positive change. Since then, the BFC have led and initiated Positive Fashion focused programmes and partnerships, trade and public facing campaigns, while engaging the fashion industry and government to champion positive change. In 2019, the BFC announced the intention to form the Institute of Positive Fashion, an industry-wide coalition to help set industry standards, embrace innovation and develop the need for leaders to create sustainable businesses fit for the future. Through the BFC global platforms such as London Fashion Week and The Fashion Awards, the BFC can reach international audiences, empowering and educating them to be part of the Positive Fashion movement. Positive Fashion is comprised of three strategic Pillars: Environment, People, Craftmanship & Community.

The Positive Fashion Exhibition is a curated space with brands showcasing a presentation, campaign or interactive storytelling experience that answers to one or more of the three pillars of Positive Fashion: Environment, People, Craftsmanship & Community . In particular, the exhibition hosted #FashionOurFuture, an interactive photo booth dedicated to the social media movement to slow down fashions’ footprint, set up by Amy Powney of Mother of Pearl and a Swap Shop by Patrick McDowell with Global Fashion Exchange, where guests could bring a used item of clothing from their wardrobe to exchange. This year featured designers Underage, 3am Eternal, Yen Wong, Hanger, Joshua James Small, Leo John Caligan, Tabitha Ringwood, Paley for the Oceans, Global Fashion Exchange, Adam Jones and Graduate Fashion Week top talent.


Press Release @britishfashioncouncil

Edits @euniceolumide