September 22, 2016 RIZEMAG 0Comment

Fashion has always been an innovative podium that welcomes everything new, particularly original work that pushes the boundaries of our existing culture.

This years London Fashion Week introduced several designers who demonstrated particularly creative use of technology within their collection.

The Martine Jarlgaard SS17 presentation was hosted at W hotel.  The collection was presented through mixed reality, where models posed in garments that were exhibited in selected areas of the room and could only be seen by using virtual reality goggles. This use of technology provided a original point of view, a new way to display a collection without the use of actual models; a more intuitive, sustainable and principled approach to exhibiting work.

Jarlgaard collaborated with DoubleMe who provided a brand new 3D experience, making this the first fashion and mixed reality presentation at On/Off to date.

Sadie Clayton presented her AW Collection at the SS17 showcase, in association with MHD holograms. Clayton’s collection was displayed in deep black set boxes, which exposed holograms of models presenting the looks, through what appeared to be a dance routine. This cunning and eccentric digitalised piece featured overlapping layers that played with the idea of duplication and double vision.


SadieClayton_SS17_Hologram_II from Sadie Clayton on Vimeo.