Annderstand is a fashion lifestyle brand that imparts a sense of fusion collaboration, beauty, uniqueness and offers the latest in cutting-edge style. Collections are inspired by independent women, oriental-western fusion and soft rock music to produce design-led pieces with confident attitude. Founder Ge Yu graduated from parsons the new school for design and also had experiences in design, luxury retail and buying.
Every season, Annderstand showcase the brand spirit and launch limited collaboration with other designers. Annderstand continues to grow according to its founding principles of understanding modern independent women’s fashion needs in-ternationally.